Why Russians Love Renting SUVs & G-Wagons in Dubai

Dubai’s ever-expanding tourism industry experienced a record-breaking surge in 2024, welcoming an astounding 18.72 million visitors – a notable 9% increase from 2023. Among these global travelers, a significant 14% (roughly 2.63 million) hailed from Russia, CIS, and Eastern Europe, drawn by Dubai's alluring blend of luxurious lifestyle, tax-free opportunities, and vibrant car culture. Yet, amidst the roar of radical supercars and exclusive hypercars that often define Dubai's streets, a curious trend emerges: Russians consistently choose the commanding presence of luxury SUVs and G-Wagons. What truly drives this preference for formidable luxury over raw speed in the UAE’s glitziest city?

The Allure of SUVs and G-Wagons in Dubai’s Landscape

SUVs are the perfect vehicles that cater to a wide range of renters in Dubai, as they effortlessly bridge the city's dual personality: a lavish automotive playground and a practical choice for everyday travel. Dubai’s luxury SUV rental industry truly caters to everyone’s needs—from spacious, practical cars for large families to comfortable city cruising and thrilling dune bashing adventures. These vehicles are inherently versatile, robust, luxurious, reliable, and simply ideal for any Emirates adventure.

The G-Wagon, particularly the G63, undeniably takes center stage with Russian tourists and renters. Its iconic boxy design, roaring twin-turbo V8 engine, and undeniable prestige captivate everyone, especially Russians. The G-Wagon’s bold aesthetics and unmatched charm perfectly complement the Russian clientele's personality and preferences. Furthermore, it’s a highly coveted social media favorite in Dubai, making it a top choice among Russian influencers and celebrities alike.

Why Russian Tourists Are Drawn to Dubai and Luxury Rentals

While there might be several reasons behind Russian tourists and expats flocking to Dubai and its luxury rental lifestyle, the foremost component is a deep cultural alignment with luxury. Russians are powerfully drawn to Dubai’s vibrant opulence, which perfectly mirrors their taste for status and luxury. This is vividly expressed through their preference for owning and renting luxurious SUVs, like Rolls-Royces and Range Rovers through G-Wagons and Bentleys.

The geopolitical shifts since 2022 have further solidified Dubai as an ideal place for Russians to spend their riches, especially with no personal income taxes. They feel safe and can relish access to virtually unlimited luxury indulgences, a factor powerfully attracting affluent expats and tourists alike. Dubai’s economic appeal for Russians is simply irresistible.

Furthermore, they get to hire and enjoy any vehicle they like, from cheap economy hatchbacks and sedans to truly luxurious and high-end SUVS without any long-term commitment. Everyone finds this exceptionally appealing, including the Russians—driving their dream SUVs on Dubai’s iconic Sheikh Zayed Road and Downtown Dubai boulevard. 

Market Trends Fueling the Luxury Rental Boom

Dubai’s car rental industry experienced a significant 73% boom from the previous year in 2024, with continued growth expected in 2025—a trend where SUVs are dominating the market. Not only Russians, but virtually every renter seeking spaciousness, comfort, reliability, and a practical travel companion leans towards SUVs. Beyond these incredible feats, SUV models like the Lamborghini Urus, Range Rover Vogue, Bentley Bentayga Azure, and Rolls Royce Cullinan offer an unparalleled luxury experience.

Social media engagement is yet another powerful driving factor for the luxury rental boom in Dubai. With more likes, shares, and comments, clout chasers and social media influencers eagerly leverage luxury SUV rentals in opulent cities like Dubai and Los Angeles. The power and effect of social media on all aspects of business is truly undeniable and pervasive.

Dubai’s high-quality road infrastructure, including expansive highways, intricate road networks, well-managed traffic, and an overall safe driving environment, significantly boosts SUV and G-Wagon rentals among Russians and other nationalities. Furthermore, the convenient offerings of car rental agencies, such as free deliveries to Dubai International Airport (DXB) or Al Maktoum International Airport (DWC), effortless online reservations, no-deposit schemes, and flexible payment plans, further fuel the thriving luxury rental scene in Dubai.

Practical Tips for Renting SUVs/G-Wagons in Dubai

Having understood why Russian tourists love renting SUVs & G-Wagons in Dubai, take a look at these expert tips to make rthe ental a seamless experience. With a little bit of pre-rental preparation and an insider tip, you can confidently secure your dream luxury SUV and fully enjoy Dubai's unparalleled driving opportunities.

• Understand Documentation Requirements: You will definitely require your driving license, International Driver’s Permit (IDP), Visa, and a valid payment method (typically credit card is preferred, though some agencies may accept major currencies like USD, EUR, GBP, or even e-Wallets and Cryptocurrencies; always confirm beforehand). You also need to be at least 21 years old and hold a license for at least a year, though for luxury SUVs, the age requirement often rises to 25.

• Scrutinize the Rental Agreement and Insurance: Always go through your rental agreement thoroughly before signing it. Understand its specifics and make sure you know exactly what you’re getting into, particularly regarding mileage limits and Salik (toll) charges. Also, strongly consider robust car rental insurance policies as a crucial safety net against potential financial losses due to accidents and car damages.

• Choose a Reputable Rental Company: Research and find the right rental agency for your SUV or G-Wagon rental in Dubai. Typically, international agencies (like Hertz and Avis) or highly reputed local companies (such as FriendsCarRental or OneClickDrive) are ideal choices. Leverage customer reviews and company websites for in-depth research. Pick the one with flexible rental policies, transparent pricing structures, and exceptional customer assistance.

• Inspect the Vehicle Thoroughly: At the time of pickup and before returning the car, you should meticulously inspect it for existing damages (inside and out). Document any existing scratches and damages with clear photos and videos as undeniable proof to avoid potential conflicts. It’s also crucial to return the car clean and well-managed, with strict adherence to the proper fuel policy.

• Drive Responsibly and Know the Rules: The most important of all tips is driving safe on Dubai’s roads. Although the road infrastructure is impeccable, you’re the one who is in control of your travel destiny. Always practice defensive driving, strictly follow RTA traffic rules and speed limits, and drive within the limitations of your rental agreement. Make your Emirates journey a memorable experience, free from accidents and traffic fines.

• Return the SUV on Time: Finally, always remember to return your rental car on time, as per the rental agreement, to avoid late return fines. It’s a professional practice to be on time and prevent the troubles of extra payments and unnecessary post-rental stress.

Conclusion

Russian tourists consistently gravitate towards SUVs and G-Wagons in Dubai, drawn by their bold appearance, opulent interiors, cutting-edge technology, powerful performance, and undeniable presence on the city’s iconic roads and boulevards. These versatile vehicles are perfect for families, group travelers, and solo adventurers alike, effortlessly meeting a wide array of needs. Beyond practicalities, Russians often resonate more deeply with SUVs and G-Wagons than with supercars or hypercars, as these formidable machines seem to match their energy and perceived stature perfectly. Ultimately, while market trends and geopolitical factors play a role, the choice often boils down to personal preference. With the expert tips provided, you can ensure your SUV and G-Wagon rentals in Dubai are a seamless and thoroughly enjoyable experience. Happy renting!